Keen /kēn/ adjective: sharp, insightful, eager or energetic
keenwerks
We know B2B
Selling to other businesses is the marketing equivilent of long-haul trucking: It takes time, knowledge of the road, and a clear picture of your destination.
What We Do
Consulting, devising, marshalling, producing, everything but the dishes. Keenwerks helps you either build or refine your B2B marketing operation by doing what we do: which is being a great partner from day one.
Audience Research
Most businesses believe they understand their audience. Belief is what you do when you don’t know. Let’s test your assumptions.
Strategic Planning
Once we truly understand your audience and what’s important to them, we develop a strategy for proving your value.
Marketing Ops
We all want to do more with less. Take advantage of good automation tech with clever workflows, tools, and services.
Sales Alignment
It continues to surprise us how many businesses don’t force Marketing and Sales into the same room unless it’s the Christmas party. That gets fixed immediately.
Creative Services
From brand basics and action-inspiring content, to ongoing client communications, make clear and consistent promises of what it’s like to work with you, or buy your products.
Interim Leadership
Leave it to the Keen team. We’ll assess your needs, set up services, document processes, even recruit/train your new leader so you’re set up for success.
Practical ideas for solving complex problems
A ‘solution’ doesn’t solve anything unless a) you can afford to implement it, b) it doesn’t completely upend your existing processes, and c) it’s repeatable and sustainable. We take ALL of that into account on every project, larger or small.
Projects
Satisfied Clients
Ongoing Projects
Cups Of Coffee
Why we’re different
We’ve done this. A lot.
It all started one fateful Marketing meeting when a brave soul asked, “why do we continue doing these live monthly product demos where only 7 people show up, and conversion rates have to be annualized to see any results?” About a year later, this smallish workplace compliance reporting SaaS had become the enviable 500 lb gorilla in the GRC space that everyone else was chasing.
Some Recent Werk
Here are some ad design work we did for CUE | GRAVITY, an innovative team of large-format digital display designers with some truly high-end global clients.
Market expertise
When it matters, it really matters.
Many of the tools and strategies we use can apply to multiple vertical markets. But some verticals are trickier with almost built-in throttles like compliance, increased privacy constraints, and regulatory oversight. If you’re in one of those industries, you’ll want someone who gets it.
Of course, SaaS can cover practically anything! So we put in the extra hours (always on our dime) reaching out to our large network of industry and practice leaders. We Hoover up all the expertise we can before building a plan for you.
- Investment/Financial Services
- Healthcare
- Technology/SaaS
- Education & CE/CPE
- Government & Municipal
Design that werks.
The unpleasant truth about creative: Years of A/B testing have proven that the general public doesn’t have especially good taste. They click on stuff that looks straight-up wrong to a designer.
“But we’ve spent a lot of time and money on our brand guide!” Yeah. We get it. That’s why we walk a careful line between brand integrity and practical engagement needs. It takes a little more effort, but everybody wins.
Branding
Strategy
Mkt Assets
Brand Ops
Skeptics Welcome!
What marketing agency doesn’t know how to talk about themselves in the best possible light? Ask people who know.
“There are many variations of passages of Lorem Ipsum available, but the majority have suffered alteration by injected humour.”
“There are many variations of passages of Lorem Ipsum available, but the majority have suffered alteration by injected humour.”
“There are many variations of passages of Lorem Ipsum available, but the majority have suffered alteration by injected humour.”
Hey, you tryin’ to start something?
“I’m your Huckleberry.”
— Doc Holliday